Stores like Pottery Barn – 11 Alternatives for Traditional Furniture and Decor

A bedroom set from Pottery Barn

Looking for stores like Pottery Barn? Pottery Barn is one of the top home decor retailers in the country thanks to a mix of high-quality items, and a transitional style that works well with all sorts of aesthetics, but alas, they won’t have everything for everyone.

If you’re shopping for an item but can’t quite find exactly what you’re looking for at Pottery Barn, or you simply want to see what else is out there, it’s always helpful to know where to find similar items so you can do a little comparison shopping. (I do this all the time myself, which is why I’ve created a series of posts to round up home decor and furniture stores with similar styles.)

So, I’ve rounded up 11 of the stores that are most similar to Pottery Barn in terms of quality, style, selection, and price.

What Style Is Pottery Barn, Exactly?

Image via Pottery Barn

If you love the Pottery Barn aesthetic, but are looking to broaden your shopping horizons, it’s helpful to know what style Pottery Barn is, exactly.

The Pottery Barn look is traditional with a rustic spin and a modern touch. It’s also often called transitional, which essentially just means a cross between traditional and modern.

Thanks to the rustic and cottage-y touches the Pottery Barn look also isn’t overly formal, like some traditional home retailers. It’s approachable, cozy, and casual, which makes it ideal for families, or those who want classic design that doesn’t feel stuffy. According to Pottery Barn, the store’s goal is “beautiful ideas for real life,” which feels accurate.

Hallmarks of Pottery Barn style include:

  • Rough-hewn woods
  • Oversized silhouettes as opposed to sleek, modern ones
  • Neutral and earth-toned color palettes
  • Timeless sofa styles
  • Classic patterns and textures, like plaid, stripes, cable-knits
  • Furniture silhouettes based on antique styles, like Louis XIV

While Pottery Barn certainly embraces trends and evolves from season-to-season, I wouldn’t call the decor selection trendy. Instead, Pottery Barn tends to stay true to its aesthetic, offering up trends with a Pottery Barn spin. The company is also committed to quality. It’s not a luxury furniture store, but it’s on the higher-end side of mass market furniture retailers. So, better quality than Homegoods or Raymour & Flanigan, but not quite as expensive as an Arhaus or Restoration Hardware.

Stores like Pottery Barn for affordable furniture and decor

Now that you know what the Pottery Barn style is, these furniture stores offer similar styles and price points to Pottery Barn. I’ve noted the likenesses and differences to each.

Crate & Barrel

Aside from Pottery Barn, Crate & Barrel is arguably the best-known furniture store for quality, transitional furniture at a moderate price point. Like Pottery Barn, it’s a popular first stop for those looking for a new sofa, set of dishes, or area rug. Crate & Barrel offers more kitchenware, like small appliances, cutlery, and glassware, while Pottery Barn focuses more on furniture and decor. Crate & Barrel’s aesthetic skews more contemporary, too, while Pottery Barn is on the more traditional/rustic end of the spectrum.

Restoration Hardware

If it’s furniture that you’re looking for, try Restoration Hardware. Restoration Hardware is another large furniture retailer and manufacturer, known for its high quality furniture and its signature look, which is rustic, romantic, and sophisticated. Overall, RH is more expensive than Pottery Barn, and the majority of Restoration Hardware’s options are neutral, so if you’re on a budget or love color, you can skip this spot.

Birch Lane

I like to think of Birch Lane as Wayfair’s answer to Pottery Barn. Birch Lane offers a curated selection of a lot of the items you’ll find on the Wayfair website, but everything is centered around that cozy, traditional-meets-rustic look. It’s a good place to shop if you love the Pottery Barn look but want more options. Price points are very similar, too.

Williams Sonoma Home

Williams Sonoma is the parent company of Pottery Barn, so its no wonder that the stores are similar. The main difference is that Williams Sonoma is more of a high-end furniture store than Pottery Barn. Williams Sonoma’s overall look is more modern and refined, too, similar to Crate & Barrel.

Grandin Road

Grandin Road is known for its seasonal decor like holiday throw pillows and outdoor furnishings. But, over the last few year, the brand has become a year-round destination for furnishings and decor. The Grandin Road style is similar to Pottery barn in that the the furniture is traditional with a country touch, and decor is rustic and home-y.


Like Grandin Road, Frontgate stated out as more of a specialty retailer, selling mostly outdoor items. While you’ll still find almost anything you could want to decorate the exterior of your home (mailboxes, welcome signs, wreaths and more), they also have a large range of accent furniture and decorations for indoors, too, and the style is similar to what you’ll find at Pottery Barn.

Ballard Designs

Ballard is a mid-range furniture and decor store that sells timeless, traditional furniture and decor. Their selection skews more towards fresh-traditional style, It’s well-suited to coastal homes, grandmillennial spaces, and those who want a classic home that still feels relevant and modern. Ballard Designs prices are similar to Pottery Barn’s.


Rejuvenation is another retailer that’s owned by Williams Sonoma, Inc., so it’s technically Pottery Barn’s sister store. The Rejuvenation look is rooted in tradition, but has a trendier, Americana feel. Rejuvenation has an extensive collection of lighting, cabinet and door hardware, but also sells furniture, mirrors, rugs, and decor, too.

Room & Board

From a style standpoint, Room & Board furniture is more contemporary than Pottery Barn, but not so much that you wouldn’t be able to mix and match items from both stores. Like Pottery Barn, Room & Board is a great place to look for those staple furniture items like sofas, dining tables, and beds.

Home Goods

Home Goods isn’t exactly like Pottery Barn because it has decor and furniture in all kinds of styles: modern, contemporary, traditional, farmhouse, boho, you name it. But, there is some overlap in styles, especially when it comes to decorative accents and throw pillows, and HomeGoods tends to be less expensive than Pottery Barn.


If you like Pottery Barn, but are looking for more modern or contemporary options (more similar to CB2 or West Elm), try Arhaus. A lot of Arhaus furniture has a similar rustic, handsome undertone that you’ll find at Pottern Barn, but it’s more tailored and urbane.

What companies are related to Pottery Barn?

Pottery Barn is owned by the Williams Sonoma, Inc. conglomerate, which operates a number of furniture retailers including: Williams Sonoma, West Elm, Rejuvenation, Mark & Graham, and the Pottery Barn Kids & Teen stores.

Are Pottery Barn and Restoration Hardware the same company?

Pottery Barn and Restoration Hardware are two of the largest furniture retailers in the United States, but they are not owned by the same company. Pottery Barn is owned by Williams Sonoma, Inc.

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  1. Hi Kaitlin. I’m in the process of launching BedroomLogic. It’s an e-commerce home decor store start up featuring timeless contemporary designs with an edge toward masculine bedding. The website is up but we are working the kinks out. Im looking for a blog writer who knows this space to create three blogs to put on the website. Im not happy with the existing blogs. Is it possible to hire you? I read your work and I think you are awesome. If you are interested let me know your availability and fee. Check out the site. It’s got some issues we are working out . But you can see the vibe.

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