Retail 101 – NEW Location & Tips For Shopping the Sale
One Sunday morning in early 2023, when I was browsing Instagram, I came across a video of a woman shopping with her daughter at what looked like bargain-hunting heaven: A warehouse filled with new Anthropologie furniture, decor and clothing, all sold at a fraction of the full retail price. Imagine my excitement when I learned that this Anthropologie Warehouse, Retail 101, was not only located in Connecticut, but only 35 minutes from my house.
I literally called my sister and we were at the warehouse an hour later. This is when my Retail 101 obsession began.
At the time, the furniture location was in Beacon Falls, CT, while the clothing sale was in Naugatuck. A few months later, the furniture sale also moved to Naugatuck. And now, as of November 2024, the location has moved again, this time to Shelton, CT.
Below, I’ll share details of the new Retail 101 location in CT, plus what they sell, pricing info, and tips I’ve learned from my shopping excursions.
@kaitmadden Ok so here’s some things about the new Retail 101 location in Shelton: it’s big! And crowded. The first time i went over the weekend there was a wait to get into the parking lot, so i just left. Then i came back today and it was easier to get parking but still crowded. However, once i was in everyhing felt more organized and neat, and the line moved super fast because they had lots of people working. I’ll be updating the Retail101 post on my blog later today wirh more info! #retail101 #anthropologie #furnitureshopping #fairfieldcounty #urbanoutfitters #fallshopping ♬ Elevator Music – Bohoman
Retail 101 New Locations & Opening Date
As I mentioned, in August 2024, the original location in Naugatuck closed permanently … and in late September, it reopened in Shelton, at 20 Constitution Blvd.
I’m not gonna lie, I went to the new location the day is opened. BUT! It was so crowded, I couldn’t even get in the parking lot. The parking lot was barricaded and there was a police office outside, who told me to come back in 30 minutes, so I ended up just leaving and going back a few weeks later once things had died down.
Once I got into the new warehouse though, I was really impressed. The new location is huge. It’s about 50,000 square feet, and it feels a lot more organized, and dare I say, even a bit merchandised?
It has a lot of the same items that Retail 101 in Naugatuck had, but I did notice a lot more small home decor pieces, and textiles like throw pillows, quilts, hand towels, etc.
So, what is Retail 101, exactly? And who owns it?
Retail 101 is sort of like a sample sale meets a bin store, where they sell deeply discounted name brand clothing and furniture, mostly floor samples, returns, and overstock from Anthropologie, Urban Outfitters, Free People and Nuuly, all of which are owned by Urban Outfitters. It’s basically the unofficial Connecticut Urban Outfitters & Anthropologie Outlet.
It’s owned by a Connecticut-based company called NEJ, which helps businesses manage excess inventory (hence the reason they operate overstock warehouses).
When is Retail 101 open?
Usually the sale is open from Thursday-Sunday, but I always check the website before I go because hours tend to change from week to week. It’s usually open from 10AM-8PM Thursday-Saturday, and 10AM-6PM on Sunday. Sometimes it also opens on Wednesday, and sometimes it doesn’t open ’til Friday. But, again, I always, always check the website before I go because these hours can change,
Retail 101 Inventory – What You’ll Find and Prices
Clothing includes mostly women’s styles, but some men’s stuff also. There’s a little of everything: denim, shoes, dresses, jackets and outerwear, lingerie, accessories, swimwear, etc.
The majority of the clothing and shoes are very trendy, and there’s a lot of stuff that looks like you could wear it to a music festival, with some basics/more classic pieces mixed in. The clothing also tends to skew a little younger. I’m in my late-30s, and I’d say most of the clothing is geared towards 20-somethings. However, I have found some cute maxi dresses, jackets, and winter sweaters. You just need to be ready to dig.
Speaking of digging: the clothing area can be disorganized and chaotic, since most of the items are thrown into boxes that are roughly sorted by size and garment types. But that’s the nature of a warehouse sale, and the Shelton location is much more organized than the Naugatuck location is, which is nice.
Personally, what keeps me coming back to Retail 101 is the furniture section, because I think the discounts are better, and the furniture section to be a more pleasant shopping experience.
As far as furniture goes, you’ll find everything from dining tables, to area rugs, to designer lighting and decor.
In the times I’ve been to Retail 101, there were light fixtures I’ve seen online and at other retailers for thousands of dollars selling for just a few hundred, brand new dining tables for $300, and Anthropologie’s famed $500+ Primrose mirror, for just $179. You could probably furnish you entire house from this place, all with high-quality furniture, but for IKEA prices.
If you’re wondering about pricing for certain items, here’s what I gathered from my visits:
Retail 101 Furniture Prices
- Sofas: $300-$1000, depending on style and size
- Dressers & consoles: $200-$400
- Mirrors: $100-$400
- Nightstands: $99-$199
- Dining tables: $299 – $499
- Lighting: $49-$300
- Dining chairs: $99 – $149
- Beds: $150-$500
- Ottomans/coffee tables: $99-$399
- Art: $49-$199
- Wallpaper: $5-$20 /roll
- Misc decor: $5-$50
Retail 101 Clothing Prices
Clothing prices are about what you’d find at H&M or Zara, however Retail 101 does hold regular sales where they mark down items even further.
- Shoes: $10-$40
- Jeans: $20-$50
- Pants $10-$50
- Tops $5-20
- Sweaters $5-$40
- Activewear $10-$40
- Jackets $20-$50
- Outerwear: $30-$70
- Casual dresses $15-$39
- Some cocktail dresses/formal dresses, but they usually get special shipments for these, so you won’t find them every week. $30-$60
- Swimwear, Accessories, Undergarments: I haven’t checked prices on these yet – I’d go in expecting H&M -like prices.
Tips for Shopping Retail 101
There are a few things to know before you visit Retail 101.
- They accept cash and all major credit cards, which is good.
- However, there are no returns or exchanges, so you’ll want to be sure about your purchases. If you’re looking for something for a specific spot in your home, i.e. a dining table or coffee table, it’s a good idea to take measurements before you leave your house, and bring your tape measure with you.
- Expect to be there for a while. It’s not a place you can rush through. Bring snacks and water. There is a bathroom, which is also nice to know.
- There are rolling bins and bags you can use while you shop so no need to bring your own. I recommend a cross body bag so you can have your hands free.
- The store does not deliver furniture, but they do offer an on-site third-party delivery service. There are also people who can help you carry items to your car.
- There are dressing rooms, but they are pretty makeshift and not very private. Something to consider when you’re getting dressed for the day – you might want to wear leggings and a tank top so you can just try things on over it.
- Retail 101 will generally hold items for a few days/until the following weekend so long as you’ve paid for them. They will not hold items that haven’t been paid for.
- If you’re looking for a specific furniture piece, ask one of the workers if they can keep an eye out for you and give them your info. I haven’t tried this but a friend swears by it.
- They do not negotiate prices, and are strict about people removing price tags from items.
- I find that Wednesday (or whatever day the sale opens) and weekends tend to be the most crowded. Wednesday/opening day is busy because there are a lot of resellers who shop at Retail 101 and like to get in early to get the best buys. Mornings tend to be more crowded for this same reason – people want to get the best items.
Overall, I definitely think Retail 101 is well worth it’s social-media hype. My only concern about this place is that I feel like now that I know about it I want to go there every weekend to see what’s new. It’s already on my list of my favorite local spots to shop for my home when I’m on a budget (along with Monger’s Market, Kathalow Warehouse Treasures, GNC Liquidations in Milford and the best flea markets in CT)
Happy shopping!
Is it open now?
Not quite yet! I emailed the owner to see when they’re opening but haven’t heard back. For now I’m just keeping an eye on their website.